01
Build the list from the confirmed selection
Assign the box a date or selection reference and record the items confirmed for that version. Use names customers can recognise and include quantities or measures in a consistent format. If a variety is known and relevant, record it alongside the fruit name rather than making the reader infer it from a photograph. Keep proposed items out of the final contents list until they are confirmed. In the example, the card should reflect the packed selection, with a clear way for the team to update the list when the available fruit changes.
02
Keep descriptions and source information connected
Give each item a short description that helps identify it, then attach any supplier or origin details that the business can substantiate. Distinguish a verified fact from a serving suggestion or an illustrative image. Avoid adding claims about production methods merely because they fit the brand’s natural visual style. If additional information is provided through a link or code, make sure it refers to the same selection reference. This connection helps the customer understand which details apply to the box in front of them.
03
Explain substitutions before finalising the card
Decide how a change to the selection will be communicated and who is responsible for updating the customer-facing information. If one fruit replaces another, revise the contents list and any affected images or descriptions together. Keep the previous version in the team’s records so the change can be traced. Before printing or sending the card, compare it with the confirmed packing information. The finished card should give the customer a readable account of the actual selection and a clear contact route for a question about it.